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Export your Gmail contacts to Excel or to a CRM

Gmail contacts are exported from contacts.google.com: tick the contacts, open More actions, then Export, and pick the Google CSV format. The file downloads at once. It stores every email and phone number as two numbered columns, a label and a value, which takes a little care in Excel and in a CRM. Kasar imports it as is, and connecting the Gmail mailbox does the rest.

Facts checked on October 6, 2026

01Exporting from Google Contacts

  1. 1

    Open Google Contacts

    Go to contacts.google.com with the Google account you want to export from. Gmail and Google Contacts share the same address book.

  2. 2

    Select the contacts

    Tick one contact, then the others. To take them all, tick one contact, then at the top left click Selection actions and All.

  3. 3

    Open More actions, then Export

    The menu sits at the top right of the list.

  4. 4

    Pick Google CSV

    It is the format Google points to for a backup. vCard is for moving to a phone or another address book, not to a spreadsheet or a CRM.

  5. 5

    Click Export

    The contacts.csv file downloads right away, with no email and no wait.

02How the Google CSV file is built

The Google CSV format follows the structure Google documents for its import template. One contact fits on one row, but a contact can have several emails, phone numbers and addresses. Google numbers them: one column for the label of email 1 (work, home), one for its value, then the same for email 2, and so on.

First, middle, last name, prefix, suffix

What it holds
The name in pieces
What to do with it
First and last name are enough for a CRM

Email 1, 2… with label and value

What it holds
One address per number, its label alongside
What to do with it
Keep the values, ignore the labels

Phone 1, 2… with label and value

What it holds
One number per slot, its label alongside
What to do with it
Same

Organization: name, title, department

What it holds
The company and the role
What to do with it
The name becomes a company, the title stays on the contact

Address 1, 2… across several columns

What it holds
Street, city, postal code, country
What to do with it
Keep it if you visit your customers

Labels

What it holds
The contact groups, separated by “:::”
What to do with it
Transform before importing

Notes, birthday, website

What it holds
Free text and dates
What to do with it
Notes to description, the rest as needed

Google also sets two caps worth knowing if the file ever goes back to Google: 3,000 contacts per imported file and 25,000 contacts per account. They do not matter for a CRM, but they explain why an old address book tends to look like a junk drawer: things pile up and nobody sorts them.

03Opening the file in Excel without breaking accents

The most common trap is not at Google, it is in Excel. Excel set to a European locale often expects a semicolon as separator: a comma separated file then opens in a single column, and accented characters can come out garbled. Do not double click the file. Use Data, then From Text/CSV: the dialog lets you pick UTF-8 and the comma delimiter before loading.

  • Phone numbers : Excel may turn them into numbers and drop the leading + of the country code. Set the column to text when opening.
  • Empty columns : an ordinary address book only uses part of the dozens of columns in the format. Hide them rather than delete them if the file goes back to Google.
  • Duplicates : the same person saved twice, once with a work email and once with a mobile number, comes out on two rows. Sort by name to spot them.
  • Resaving : a file saved by Excel changes encoding and sometimes separator. For a CRM import, keep the original from Google.

04Importing Google contacts into Kasar

Kasar reads the original file: it detects the separator and encoding on its own, including the Windows-1252 of a file resaved by Excel. Import is open on every plan, up to 150 MB per file. The only useful preparation concerns the labels column.

  1. 1

    Replace “:::” in the labels column

    Kasar splits multi select values on commas by default. Replace “:::” with a comma in that column and your Google groups become options. Beyond 60 distinct labels, the column stays text.

  2. 2

    Drop the file and choose the mapping

    “Import with Leo” if you want Leo to propose the plan, or “Map it myself” to adjust the automatic mapping column by column.

  3. 3

    Send every email value to the contact emails

    Kasar accepts several columns into the emails of one contact, the first one becoming the primary address. Do the same with phones.

  4. 4

    Set label columns to Ignore

    Work, home, mobile: those words are neither addresses nor numbers. Ignored, they produce no warnings in the report.

  5. 5

    Turn the organization name into a company

    Choose Relation to companies, matching on name. A missing company is created and linked to the contact. The title goes to the contact job field.

  6. 6

    Set the phone country

    Kasar converts each number to international format from the country you pick. A number that stays invalid is dropped and flagged, and the row still goes through.

Before you start the import

  • The file is the Google CSV original, not a copy resaved by Excel.
  • Email and phone values are mapped, labels ignored.
  • The labels column uses commas as separators.
  • The phone country matches most of your contacts.
  • The company directory mixed in with your sales contacts.

Duplicates are handled at the same time: Kasar treats two contacts as one when they share an email, a phone number or a LinkedIn profile. For an address book that complements a database already imported, choose “Update”: mapped fields on existing records are filled in instead of a second record being created.

Frequently asked questions

On contacts.google.com, select the contacts, open More actions then Export, and pick Google CSV. In Excel, open the file through Data then From Text/CSV, choosing UTF-8 and the comma. Double clicking the file may put everything in one column.

Google CSV for a spreadsheet or a CRM: one row per contact, one column per piece of information. vCard moves contacts from one address book to another, a phone for instance. Google recommends Google CSV for a backup.

Because the Google address book also holds numbers saved from a phone, with no address. Kasar still imports them: a contact can be matched on its phone number. Those with neither email nor phone get a new record on every import, so sort them out first.

No, once the Gmail mailbox is connected to Kasar. New conversations land on existing records, and someone you write to for the first time gets a record. The Google export is for the first move, not for keeping things current.

Sources

Every fact on this page can be checked on the official page below, read on the date shown.

Kasar, the CRM that prospects, follows up and fills itself in.

  • It captures.

    Emails, LinkedIn, WhatsApp, calls and meetings land on the record, with no data entry.

  • It acts.

    Tasks, meeting notes, follow-ups: the CRM keeps itself current and tells you what to do next.

  • It prospects.

    One sequence chains email, LinkedIn and WhatsApp. The reply lands on the record, next to the deal.

  • It takes your shape and connects to everything.

    Your objects, your fields, your relationships. Everything else goes through webhooks, the API and the MCP server.

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