Kasar vs lemlist

lemlist sends. Kasar closes.

lemlist sends your sequences, then points you to someone else's CRM to find out what became of them. Kasar runs email, LinkedIn and WhatsApp in a single sequence, and the reply lands on the record, next to the deal. One tool instead of two, no sync, no retyping.

By Marceau Giraud, Co-founder & CEOUpdated October 1, 2026Prices checked October 1, 2026

At a glance

What you are buying

lemlist: A sales engagement platform. The CRM is listed as an integration: HubSpot, Salesforce, Pipedrive.
: The CRM that prospects. Sequences, replies and deals in the same product.

Where the reply lands

lemlist: In lemlist's unified inbox. Activity is pushed to the CRM through an integration.
: On the contact record, in the CRM inbox, next to the deal.

Email, LinkedIn and WhatsApp in one sequence

lemlist: Multichannel plan. WhatsApp is a $20 per user per month add-on there.
: All three in a single sequence, on the Max plan, with no add-on to buy.

Pipelines and custom objects

lemlist: The grid lists contact management, lead scoring and CRM integrations. It lists neither a deal pipeline nor custom objects.
: Part of the plan: 3 pipelines and 5 objects on Pro, 10 pipelines and unlimited objects on Max.

Mailbox warm-up

lemlist: According to its pricing page, lemwarm is included in all plans.
: Warm-up of your outreach mailboxes, address rotation, stop on reply.

Lead database

lemlist: A database of more than 650 million leads.
: Coming. Today: import, LinkedIn enrichment, capture from LinkedIn through the extension.

Price for all three channels

lemlist: $87 per user per month billed yearly, plus the WhatsApp add-on at $20 per user.
: Max: €99 per seat per month billed yearly. The CRM is included.

Criterion	lemlist
What you are buying	A sales engagement platform. The CRM is listed as an integration: HubSpot, Salesforce, Pipedrive.	The CRM that prospects. Sequences, replies and deals in the same product.
Where the reply lands	In lemlist's unified inbox. Activity is pushed to the CRM through an integration.	On the contact record, in the CRM inbox, next to the deal.
Email, LinkedIn and WhatsApp in one sequence	Multichannel plan. WhatsApp is a $20 per user per month add-on there.	All three in a single sequence, on the Max plan, with no add-on to buy.
Pipelines and custom objects	The grid lists contact management, lead scoring and CRM integrations. It lists neither a deal pipeline nor custom objects.	Part of the plan: 3 pipelines and 5 objects on Pro, 10 pipelines and unlimited objects on Max.
Mailbox warm-up	According to its pricing page, lemwarm is included in all plans.	Warm-up of your outreach mailboxes, address rotation, stop on reply.
Lead database	A database of more than 650 million leads.	Coming. Today: import, LinkedIn enrichment, capture from LinkedIn through the extension.
Price for all three channels	$87 per user per month billed yearly, plus the WhatsApp add-on at $20 per user.	Max: €99 per seat per month billed yearly. The CRM is included.

Where does the reply land when the prospect answers?

A sequence stops when the prospect replies. That is where the sale starts. So everything turns on where that reply lands.

With lemlist, it lands in the Unified Inbox, which gathers email and LinkedIn messages. To see it next to the deal, you need an integration with a CRM: as of October 1, 2026, lemlist's information page describes a sync of contacts, companies, deals and activities with HubSpot.

With Kasar, the reply lands on the contact record, in the CRM inbox, next to the deal. The rep reads the reply, the history and the pipeline stage in one place, and answers from there. Nothing to sync, nothing to retype.

How many tools does an email, LinkedIn and WhatsApp sequence take?

With Kasar, one. A single sequence chains an email, a LinkedIn invite, a message and a WhatsApp follow-up. Emails leave from your own mailboxes, over SMTP, with address rotation. Kasar warms up your outreach mailboxes and stops the sequence as soon as the person replies.

LinkedIn sequences and WhatsApp sequences run from your connected accounts, on the Max plan, with no add-on to buy.

With lemlist, the pricing grid lists LinkedIn steps on the Multichannel plan, which is priced per user. WhatsApp is an add-on there: $20 per user per month, with no billing period stated on the page. Then you still have a CRM to plug in to follow what the sequence produced.

Who holds the deal once the prospect is interested?

On its official information page, lemlist describes itself as a sales engagement platform. The CRM appears there as an integration: HubSpot, Salesforce, Pipedrive. Its pricing grid lists contact management and lead scoring. As of October 1, 2026, it lists neither a deal pipeline nor custom objects.

So to follow the deal, lemlist sends you to someone else's CRM. A second tool, a second subscription.

Kasar is the CRM. 3 pipelines and 5 custom objects on Pro, 10 pipelines and unlimited objects on Max. The prospect who replies becomes a deal in the product that wrote to them. Tasks are created, adjusted and closed as the conversation moves.

What happens to the sync between the sending tool and the CRM?

It goes away. Stacking a sending tool on a CRM means keeping two contact databases and an integration between them. Each tool does its part, neither knows what the other did, and the rep retypes.

Kasar has one set of data. The sequence, the reply, the record, the deal and the report all read the same base. Automations start from that data: a trigger, conditions, actions. Inbound and outbound webhooks, the public API and the MCP server open it to the rest of your tools.

Other comparisons are on the compare page.

Why teams pick Kasar

A single sequence chains email, LinkedIn and WhatsApp.
The reply lands on the contact record, next to the deal, in the CRM inbox.
Pipelines, custom objects and reports are part of the plan, not a second subscription.
Kasar warms up your outreach mailboxes, rotates addresses and stops the sequence on reply.
Automations, webhooks, the API and the MCP server work on the same data as your sequences.
One product, one set of data, one price: nothing to sync, nothing to retype.

What do lemlist plus a CRM cost, against Kasar alone, for five reps?

Assumptions: 5 reps, sequences across email, LinkedIn and WhatsApp, yearly billing, public prices checked on October 1, 2026. lemlist prices were read in dollars, Kasar prices are in euros. We do not convert them.

lemlist, Multichannel plan: the price is shown per user, so 5 × $87 = $435 a month (5 × $109 = $545 on monthly billing). The WhatsApp add-on adds 5 × $20 = $100 a month, at the displayed price, for which the page states no billing period.

Then comes the CRM. We put no figure on it: its price depends on the vendor and the plan. It is a second invoice, and an integration to keep alive between the two.

Kasar alone, Max plan: 5 × €99 = €495 a month (5 × €119 = €595 on monthly billing). The CRM, all three channels, pipelines and automations are included. No add-on, no second subscription.

On one side, two invoices and an integration. On the other, one line. Run the numbers with your own figures in the pricing page simulator.

Run the numbers with your own figures

Frequently asked questions

Yes, and the CRM along with it. Kasar sends your sequences across email, LinkedIn and WhatsApp, warms up your outreach mailboxes and files every reply on the contact record. You replace the sending tool and the CRM with one product.

lemlist does not present itself as a CRM, but as a sales engagement platform. Its pricing grid lists centralized contact management, lead scoring and a unified inbox. It also lists CRM integrations with HubSpot, Salesforce and Pipedrive and, as of October 1, 2026, mentions neither a deal pipeline nor custom objects.

It is coming. Today, Kasar imports your lists, enriches your contacts from LinkedIn and captures profiles from LinkedIn through its extension. lemlist advertises a database of more than 650 million leads on its pricing page.

The Pro plan costs €49 per seat per month billed yearly (€59 billed monthly), with the CRM and email sequences. The Max plan costs €99 (€119 billed monthly) and adds LinkedIn and WhatsApp sequences. Both come with a 14-day trial. Details are on the [pricing page](/pricing).

Sources

The facts about lemlist come from its public pages, checked on the date shown.

lemlist, pricing · checked October 1, 2026
lemlist, official information about lemlist · checked October 1, 2026
lemlist, Unified Inbox · checked October 1, 2026
Kasar, pricing · checked October 1, 2026