The Kasar blog
Selling in the age of AI
Our analysis on the AI-native CRM, automatic capture, GEO and everything that helps sales teams sell more while typing less.
Leaving HubSpot: export, remap, carry the history over
A HubSpot export hands you columns and identifiers, in three datasets that do not leave through the same door. What decides a migration is not the export, it is the mapping table and the order in which you run it.
September 6, 2026What your CRM never records: measuring your capture rate
The category has spent four years arguing from self-reported numbers that move twelve points between two editions of the same report. Capture rate works differently: one division, four conventions, computed on your own logs.
September 6, 2026Sovereign CRM: what “hosted in Europe” does not prove
Four very different products are sold under the same adjective, and only one of them can be checked in a public catalogue. That catalogue held 25 qualified offerings on September 1, 2026, and not a single CRM.
September 6, 2026Running your CRM from Claude or ChatGPT: what MCP breaks
An agent connected over MCP reads, writes and sends with equal ease, and the protocol does not tell those three moves apart. The line between what it does alone and what needs a confirmation is drawn inside the CRM server, not inside the protocol.
September 6, 2026Where is my data: six answers, and only one is about a country
A prospect reply passes through six points of access before the agent drafts a follow-up. The "hosted in Europe" checkbox describes one of them, and the other five are decided when the call executes.
August 15, 2026GEO: Optimizing Your Site for AI Answer Engines (ChatGPT, Perplexity, Google AI Overviews)
SEO ranks you in a list of links. GEO gets you cited inside the answer itself. Here is how ChatGPT, Perplexity, and AI Overviews pick their sources, and the concrete tactics to become one of them.
June 18, 2026What Is an AI-Native CRM and Why It Replaces the Classic CRM
An AI-native CRM is built around agents that capture interactions and update records on their own. Here is why it beats the classic CRM.
June 12, 2026Stop Manual Data Entry: How AI Captures Your Interactions Automatically
Manual CRM data entry costs every rep around 10 hours a week. Leo captures your email, calls, LinkedIn and WhatsApp on its own.
May 28, 2026