Kasar vs HubSpot

HubSpot sells you a CRM, then everything it is missing.

At HubSpot, sequences start at Sales Hub Professional, onboarding is required and paid, WhatsApp lives in other hubs and custom objects wait for the Enterprise edition. Kasar puts LinkedIn, WhatsApp, sequences across all three channels and your own objects inside the CRM, with no setup fee. One product, one dataset, one price.

By Marceau Giraud, Co-founder & CEOUpdated October 1, 2026Prices checked October 1, 2026

At a glance

The plan that unlocks sequences

HubSpot: Sales Hub Professional: listed from €90 per seat per month paid annually, struck-through price €100. Paying monthly still carries an annual commitment.
: Pro: €49 per seat per month billed annually, €59 monthly.

Setup fees

HubSpot: Required one-time onboarding: €1,470 on Professional, €3,420 on Enterprise.
: No mandatory onboarding.

HubSpot: Sales Navigator integration from Sales Hub Professional: an InMail from the record. In sequences, LinkedIn actions require a Sales Navigator subscription.
: The salesperson's LinkedIn account in the CRM inbox. LinkedIn sequences: invitation, messages, follow-ups.

HubSpot: With Marketing Hub or Service Hub, Professional or Enterprise. WhatsApp Business account required. 1,000 messages a month.
: The connected WhatsApp account in the CRM inbox. WhatsApp sequences.

Sequences

HubSpot: Not in Starter. They begin at Sales Hub Professional.
: Email from Pro, sent from your mailboxes, stopped on reply. Email, LinkedIn and WhatsApp in one sequence on Max.

Custom objects

HubSpot: Enterprise edition only: up to 10 object definitions.
: 2 on Free, 5 on Pro, unlimited on Max.

AI credits

HubSpot: 3,000 credits a month with a Professional edition, reset monthly, no rollover. Beyond that: $0.010 per credit.
: 2,000 credits per seat per month on Pro, 6,000 on Max, poolable. Top-ups do not expire while the account is open.

Criterion	HubSpot
The plan that unlocks sequences	Sales Hub Professional: listed from €90 per seat per month paid annually, struck-through price €100. Paying monthly still carries an annual commitment.	Pro: €49 per seat per month billed annually, €59 monthly.
Setup fees	Required one-time onboarding: €1,470 on Professional, €3,420 on Enterprise.	No mandatory onboarding.
LinkedIn	Sales Navigator integration from Sales Hub Professional: an InMail from the record. In sequences, LinkedIn actions require a Sales Navigator subscription.	The salesperson's LinkedIn account in the CRM inbox. LinkedIn sequences: invitation, messages, follow-ups.
WhatsApp	With Marketing Hub or Service Hub, Professional or Enterprise. WhatsApp Business account required. 1,000 messages a month.	The connected WhatsApp account in the CRM inbox. WhatsApp sequences.
Sequences	Not in Starter. They begin at Sales Hub Professional.	Email from Pro, sent from your mailboxes, stopped on reply. Email, LinkedIn and WhatsApp in one sequence on Max.
Custom objects	Enterprise edition only: up to 10 object definitions.	2 on Free, 5 on Pro, unlimited on Max.
AI credits	3,000 credits a month with a Professional edition, reset monthly, no rollover. Beyond that: $0.010 per credit.	2,000 credits per seat per month on Pro, 6,000 on Max, poolable. Top-ups do not expire while the account is open.

Does HubSpot's headline price include sequences?

On 1 October 2026 the Sales Hub pricing page, read in euros, lists a Starter Customer Platform "from €7" per seat per month paid annually, next to a struck-through price of €20. It is a bundle: the Starter editions of every hub. The page does not state the conditions of that price.

Sequences are not in it. The HubSpot catalog does not include them in Starter: they begin at Sales Hub Professional, listed from €90 per seat per month paid annually, next to a struck-through price of €100. Paying monthly still carries an annual commitment.

At Kasar, email sequences are part of Pro, at €49 per seat per month billed annually, €59 billed monthly (Kasar pricing). They go out from your own mailboxes over SMTP, rotate across your addresses and stop on reply. Kasar warms up your outreach mailboxes. The prospect's answer lands on their record.

How much does HubSpot charge before your first send?

The Sales Hub pricing page says it itself: the Professional price excludes a required one-time onboarding of €1,470. On Enterprise it rises to €3,420. You pay to start, then you pay to use.

At Kasar, no onboarding is mandatory. You connect your mailboxes, import your files, let the AI map your columns to your fields, and start prospecting.

What do you have to add to HubSpot to prospect on LinkedIn and WhatsApp?

For LinkedIn, the HubSpot catalog describes a Sales Navigator integration, available from Sales Hub Professional: it surfaces LinkedIn insights and lets you send an InMail from the contact record. For sequences, it states that LinkedIn actions require a Sales Navigator subscription. On 1 October 2026 we found no inbox for LinkedIn messaging in that catalog.

For WhatsApp, the HubSpot documentation says the channel connects with Marketing Hub or Service Hub, Professional or Enterprise, and requires a WhatsApp Business account: a personal account cannot be connected. The catalog caps it at 1,000 messages a month.

In Kasar, your salesperson's LinkedIn or WhatsApp account lands in the same inbox as their email. They read and reply from the CRM. Pro includes one account of your choice, Max one LinkedIn and one WhatsApp. On Max, a single sequence chains email, a LinkedIn invitation, messages and WhatsApp, and stops when the person replies.

How high do you have to climb at HubSpot to create your own objects?

Up to the Enterprise edition. The HubSpot documentation and the catalog keep custom objects for the Enterprise edition, with up to 10 object definitions. Sales Hub Enterprise is listed from €150 per seat per month, plus a required onboarding of €3,420.

Kasar includes custom objects on every plan: 2 on Free, 5 on Pro with unlimited fields, no cap on Max. Your projects, products and contracts sit next to contacts and companies, with the same views, the same pipelines and the same automations. The details are on the features page.

What happens to an unused AI credit at HubSpot?

It is gone. The catalog grants 3,000 credits a month with a Professional edition and 5,000 with an Enterprise edition. They reset every month and do not roll over. Beyond the allowance, a credit is billed at $0.010. The published rate sheet counts 100 credits for one outreach recommendation from the prospecting agent and 10 credits for one data agent response on a record.

At Kasar, each seat receives 2,000 credits a month on Pro and 6,000 on Max, which the admin pools across the workspace. A simple question to Leo costs 2 credits, a contact enrichment 6. Top-ups do not expire while the account is open, and the CRM keeps working when the allowance runs out.

Why teams pick Kasar

Your LinkedIn and WhatsApp conversations land in the CRM, from your salespeople's own accounts, and you answer them without switching tools.
Your sequences chain email, LinkedIn and WhatsApp, and stop the moment the prospect replies, on their record.
You start with no setup fee: with 8 seats, in the first year, against Sales Hub Professional and its onboarding, Kasar comes out €5,406 cheaper.
Your business objects are in the plan: 5 on Pro, unlimited on Max, with no climb to an Enterprise edition.
Automations, inbound and outbound webhooks, a public API and an MCP server: the CRM plugs into your tools instead of selling you new ones.

What do 8 salespeople cost in the first year?

Assumptions: 8 salespeople who all need sequences, annual billing, public prices checked on 1 October 2026, no negotiated discount and no extra credits.

At HubSpot that means Sales Hub Professional: €90 × 8 × 12 = €8,640, plus €1,470 of required onboarding, so €10,110 in the first year.

At Kasar that means Pro: €49 × 8 × 12 = €4,704, with no setup fee. The result: Kasar comes out €5,406 cheaper.

Now add your business objects. Kasar Pro includes five. At HubSpot that is the Enterprise edition: €150 × 8 × 12 + €3,420 = €17,820 in the first year. Run the numbers for your own team in the simulator on the pricing page.

Run the numbers with your own figures

Frequently asked questions

Nothing at Kasar: no onboarding is mandatory, and the Max plan includes a guided onboarding session. At HubSpot, on 1 October 2026, the Sales Hub pricing page states a required one-time onboarding of €1,470 on Professional and €3,420 on Enterprise.

Yes. AI-mapped import is included in every plan: Leo matches your columns to your fields. Our team also migrates your contacts, companies, deals and their history, quoted separately. The method is laid out in [our guide to leaving HubSpot](/blog/quitter-hubspot-migration-crm).

Yes. The Max plan sends LinkedIn sequences, an invitation, messages and follow-ups, and WhatsApp sequences, from your connected accounts. Email, LinkedIn and WhatsApp fit in a single sequence. At HubSpot, the catalog read on 1 October 2026 states that LinkedIn actions in a sequence require a Sales Navigator subscription.

Yes: five objects, with unlimited fields. The Free plan includes two and the Max plan has no cap. At HubSpot, the catalog keeps custom objects for the Enterprise edition, with up to 10 definitions.

Sources

The facts about HubSpot come from its public pages, checked on the date shown.

HubSpot, tarifs Sales Hub (page française, en euros) · checked October 1, 2026
HubSpot, Product & Services Catalog · checked October 1, 2026
HubSpot Knowledge Base, Create and edit custom objects · checked October 1, 2026
HubSpot Knowledge Base, Connect a WhatsApp channel to the conversations inbox · checked October 1, 2026
Kasar, pricing · checked October 1, 2026