Kasar vs folk
folk remembers your contacts. Kasar follows up with them.
folk is good at capturing a network: unlimited contacts, LinkedIn profiles in one click, WhatsApp synced. But its sequences go out through a domain authenticated with its sending provider, replies land outside folk, and every LinkedIn thread has to be logged by hand. Kasar follows up from your own mailboxes, by email, LinkedIn and WhatsApp, and files the reply on the record.
By Marceau Giraud, Co-founder & CEOUpdated October 16, 2026Prices checked October 16, 2026
Email
LinkedIn
WhatsAppCompose
- One inbox for three channels:
- Email channel: conversation with Claire Besson at Juridia, linked to her record. The reply is sent from marceau@kasar.app.
- LinkedIn channel: conversation with Pierre Marchand at Sereno, linked to his record. The reply is sent from the Marceau profile.
- WhatsApp channel: conversation with Sofia Nunes at Alveo, linked to her record. The reply is sent from the work number.
At a glance
The criteria that change a sales team's daily work, taken from both vendors' public pages.
| Criterion | folk | Kasar |
|---|---|---|
| Pricing and plans | ||
| The plan that opens sequences and custom objects1,11 | folkPremium: €43 per member per month billed annually, €54 monthly. | KasarPro: €49 per seat per month billed annually, €59 monthly. |
| Free plan1,2,11 | folkNot found on its pages when checkedNone on the grid. A 14-day trial, then the account is blocked without a paid plan. | KasarYesFree: up to 2 seats and 50,000 records, no credit card. |
| Channels | ||
| LinkedIn messages6,7,11 | folkPartly: with conditions, as an add-on, through a third-party tool or announcedThe folkX extension captures profiles. Each message thread is logged by hand, from a button. | KasarYesIn the CRM inbox, with no manual logging. LinkedIn sequences on Max. |
| WhatsApp8,11 | folkYesSynced by QR code: one-to-one chats, 12 months of history. On Standard, it takes the place of email. | KasarYesConnected by QR code, in the inbox, on top of two email mailboxes per person on Pro. |
| Prospecting | ||
| Sending sequences3,4,11 | folkPartly: with conditions, as an add-on, through a third-party tool or announcedThrough an authenticated domain, via its sending provider. Replies land in your external mailbox, not in the folk inbox. | KasarYesFrom your mailboxes, over SMTP, rotating across 5 addresses on Pro. The reply lands on the record. |
| Sequence channels3,1,11 | folkPartly: with conditions, as an add-on, through a third-party tool or announcedEmail, from Premium, 10 steps at most. We found no LinkedIn or WhatsApp step as of October 16, 2026. | KasarYesEmail from Pro. Email, LinkedIn and WhatsApp in one sequence on Max. |
| CRM, data and AI | ||
| MCP server and API1,9,11 | folkPartly: with conditions, as an add-on, through a third-party tool or announcedMCP server on every plan. API, Zapier and Make from Premium. | KasarYes42-tool MCP server, webhooks and public API on every plan. |
folk and Kasar: two CRMs for relationship selling?
Two tools that capture the same network are not told apart by the capture, but by what happens next.
folk has real strengths. Its pricing grid gives unlimited contacts from Standard, its folkX extension captures a LinkedIn or Sales Navigator profile in one click, WhatsApp syncs by QR code and its MCP server comes with every plan. For keeping a network up to date, it does the job well.
The difference plays out after the capture. At folk, a sequence goes out through a domain authenticated with its sending provider, the replies land outside folk, and LinkedIn messages are logged one thread at a time. At Kasar, the follow-up goes out from your own mailboxes, the reply comes back to the record, and LinkedIn lives in the inbox. folk remembers your contacts. Kasar follows up with them.
Where does a sequence reply end up?
A reply that never reaches the CRM is a follow-up nobody sees and a deal that does not move.
According to folk's help center, sequences are for the Premium and Enterprise plans, have 10 steps at most and require a "Custom Sender": an authenticated domain whose sending goes through SendGrid, folk's email provider (Custom Sender setup). The same page states that replies land in the external mailbox tied to the domain and do not appear in the folk messaging inbox. Sending from Gmail exists too, but without sequences.
At Kasar, the sequence goes out from your own Gmail or Outlook mailboxes, over SMTP, rotating across 5 sender addresses on Pro and 10 on Max. Kasar also warms up your outreach mailboxes. The prospect's reply ends the sequence and lands in the CRM inbox, on their record, where an automation can create the next task. Nothing gets lost between two tools.
What changes from one send to the next: the recipient, and the lines pulled from their record. The account itself never moves, and that is where the reply lands.
- A campaign seen from its sender’s own mailbox, Thomas Leroy, thomas@kasar.app:
- Sent to Claire Besson, Juridia. Personalised message, signed by the sender’s own domain. Status: sent.
- Sent to Marc Aubert, Sereno. Same template, two personalised lines. Status: sent.
- Sent to Sofia Nunes, Alveo. Same template, two personalised lines. Status: followed up.
- Reply from Claire Besson, received in Thomas’s mailbox and attached to her record.
LinkedIn and WhatsApp: captured, or actually in conversation?
Your buyers reply on LinkedIn and WhatsApp: every thread logged by hand is a thread that ends up missing.
folkX, folk's Chrome extension, adds a LinkedIn profile, or up to 10 Sales Navigator profiles at once. For messages, its help center describes logging thread by thread: open the conversation, click the folkX button, save the exchange. WhatsApp syncs by QR code, in real time, for one-to-one chats and 12 months of history. On Standard, connecting WhatsApp means you cannot connect an email account at the same time.
Kasar reads and writes on both. The Chrome extension uses the LinkedIn session already open in your browser and brings your conversations into the CRM inbox, with no click per thread. WhatsApp connects by QR code as a linked device. You reply from the record, with your own account. Pro opens one account of your choice on top of two email mailboxes per person. Max opens LinkedIn and WhatsApp together, and brings them into sequences: invitation, messages, follow-ups.
The record is edited under the profile header, and saves without a save button.
- The same Kasar panel, on four different pages:
- The record is edited under the profile header, and saves without a save button.
- Three profiles ticked in the results page, imported and enriched in one go.
- Two participants recognised in the thread, and Solvya created along with them.
- On juridia.fr, the company record and its four contacts, without opening the CRM.
What does it take to structure your deals?
A CRM that only knows contacts makes you track your deals somewhere else, in a spreadsheet.
folk's pricing grid keeps "Custom Objects" and "Deals" for the Premium plan, along with sequences, dashboards and API access. On Standard, at €22 per member billed annually, you work with people, companies, groups and pipelines.
Kasar opens 2 custom objects from Free and 5 on Pro, with unlimited fields, pipelines and automations on each one. Your projects, contracts or properties live in the CRM with the same views and the same rules as your contacts. Your AI assistant reads and updates them through the MCP server and its 42 tools.
How do you move from folk to Kasar?
Switching tools only pays off if your data follows you, without a week of re-entry.
folk's help center describes a CSV export per group or per view. There is no export of the whole workspace, and neither interactions nor reminders come out. Plan for one file per group.
Kasar imports each CSV or Excel file on every plan. Leo maps the columns to your fields without using credits, and from Pro, duplicates are caught at import. If your groups mix formats, the free import file cleaner prepares the file inside your browser. Then you connect your Gmail or Outlook mailboxes, and new exchanges are filed on the records. See everything Kasar does.
Why teams pick Kasar
What matters on the day the team prospects, follows up and tracks its deals.
Start for free- The sequence goes out from your mailboxes, and the reply comes back to the record, in the CRM, not in a separate inbox.
- LinkedIn conversations enter the inbox with no thread-by-thread logging.
- Email, LinkedIn and WhatsApp fit in one sequence, which stops at the reply.
- There is a Free plan: two seats, 50,000 records, no credit card.
- Custom objects start on the Free plan, not on the Premium plan.
- Webhooks, a public API and the 42-tool MCP server come with every plan.
What does a team of eight cost over a year?
A per-seat price means nothing until you compare plans that do the same job. Here is the total for a typical team, assumptions included.
How we calculated it
Assumptions: eight seats, annual billing, public prices checked on October 16, 2026, no extra credits. We compare Kasar Pro with folk Premium, the first folk plan that opens sequences and custom objects.
folk Premium: 8 × €43 × 12 = €4,128. Kasar Pro: 8 × €49 × 12 = €4,704. All in, Kasar Pro costs €576 more a year, or €6 per seat per month. On monthly billing, the seat goes to €54 at folk and €59 at Kasar.
That price buys sequences that go out from your mailboxes with replies coming back to the CRM, one LinkedIn or WhatsApp account in the inbox, 5 custom objects and 20 automations. Kasar Max, at €99 per seat, adds both accounts together and sequences on three channels. Run your own numbers in the simulator on the pricing page.
For a team that already has a CRM, the guide to getting an SMB CRM back under control in 30 days sets the order of the work.
Run the numbers with your own figuresTotal over one year
folk Premium
8 × €43 × 12
€4,128
folk's first plan with sequences and custom objects.
Kasar Pro
8 × €49 × 12
€4,704
One LinkedIn or WhatsApp account included, with email sequences.
Frequently asked questions
Short answers to the questions a buyer asks when comparing folk and Kasar.
We found no LinkedIn step in its sequences, on its pricing grid or in its help center, as of October 16, 2026: folk sequences are emails, from the Premium plan. Kasar sends LinkedIn sequences on Max, invitation, messages and follow-ups, in the same sequence as email and WhatsApp.
No, according to folk's help center as of October 16, 2026: they land in the external mailbox tied to the sending domain and do not appear in its messaging inbox. At Kasar, the sequence goes out from your mailboxes and the reply lands in the CRM inbox, on the prospect's record.
Its pricing grid as of October 16, 2026 shows three paid plans, Standard, Premium and Enterprise, and a 14-day trial. Its help center says the account is blocked at the end of the trial without a paid plan. Kasar has a Free plan, up to two seats, with no credit card.
With the same move: a QR code, and your WhatsApp becomes a linked device. In Kasar, conversations land in the inbox next to email, you reply from the CRM, and the Max plan adds WhatsApp sequences.
Sources
The facts about folk come from its public pages, checked on the date shown.
- 1folk, tarifs (page française, en euros) · checked October 16, 2026
- 2folk help, pricing plans · checked October 16, 2026
- 3folk help, send email sequences · checked October 16, 2026
- 4folk help, create your Custom Sender · checked October 16, 2026
- 5folk help, create your Gmail sender · checked October 16, 2026
- 6folk help, capture contacts from socials with folkX · checked October 16, 2026
- 7folk help, track LinkedIn interactions · checked October 16, 2026
- 8folk help, import contacts from WhatsApp · checked October 16, 2026
- 9folk help, connect folk to Claude with MCP · checked October 16, 2026
- 10folk help, export data · checked October 16, 2026
- 11Kasar, pricing · checked October 16, 2026