# Kasar CRM

> Kasar is an AI-native CRM with an autonomous agent (Leo) that captures interactions across email, LinkedIn, WhatsApp, and calls — and keeps your CRM up to date automatically.

## Overview

Kasar is a modern CRM platform built for sales teams who want to sell more and type less. At its core is Leo, an AI agent that acts as a proactive teammate: capturing every interaction, preparing meeting briefs, triggering follow-ups at the right time, and updating the CRM without manual input.

Kasar is built in France, designed for the modern AI era, and available at https://kasar.app.

## Key Features

- **Leo (AI Agent)**: Autonomous AI teammate that captures interactions, prepares meetings, writes follow-ups, and updates CRM fields — no manual data entry required.
- **Multi-channel capture**: Automatically syncs emails, LinkedIn messages, WhatsApp conversations, and phone calls into a unified timeline per contact.
- **Flexible data model**: Custom objects, 37+ field types, and complex relationships between entities — adapts to any business process.
- **Smart pipeline**: Visual deal management with AI-powered insights, stale deal alerts, and win probability scoring.
- **Enrichment**: Auto-enriches contacts and companies with fresh data (job title, company size, funding, tech stack).
- **MCP Server (Kasar MCP)**: Model Context Protocol server for AI integrations — lets external AI tools read and write CRM data.
- **API Access**: RESTful API for custom integrations and workflow automation.

## Leo — AI Agent Capabilities

Leo is not a chatbot. Leo is an autonomous agent embedded in the CRM that:

1. **Captures**: Syncs emails, calls, meetings, and messages from all channels automatically.
2. **Analyzes**: Understands deal context, identifies buying signals, and prioritizes actions.
3. **Prepares**: Generates pre-meeting briefs with deal context, hot signals, likely objections, and suggested next steps.
4. **Acts**: Drafts follow-up messages, updates CRM fields and statuses, creates tasks, and triggers multi-channel outreach at the optimal time.
5. **Enriches**: Finds and updates contact and company data from public sources.

Leo credits are included in every plan (500–8,000/month depending on tier).

## Pricing

| Plan | Monthly | Annual | Leo Credits |
|------|---------|--------|-------------|
| Starter | €29/seat | €23/seat | 500/month |
| Pro | €59/seat | €49/seat | 2,000/month |
| Max | €119/seat | €99/seat | 8,000/month |
| Business | Custom | Custom | Unlimited |

All plans include unlimited contacts, custom fields, and a 14-day free trial. No onboarding fees.

## Technical Stack

- **Frontend**: Next.js 15, React 18, TypeScript, Tailwind CSS
- **Backend**: Supabase (PostgreSQL), Redis, BullMQ
- **AI**: Native AI agent (Leo) powered by frontier large language models
- **Integrations**: MCP Server, REST API, Chrome Extension
- **Security**: SOC 2 ready, GDPR compliant, CASA Tier 2 certified, CSP headers, rate limiting

## Use Cases

- **SaaS B2B**: Pipeline management with multi-stakeholder deal tracking
- **Founders**: Investor relations, fundraising pipeline, network management
- **Real Estate**: Property deal tracking, client relationship management
- **Law Firms**: Client intake, matter management, billing integration
- **Wealth Management**: Client portfolio tracking, compliance documentation

## Blog

Guides and analysis from the Kasar team on AI-native CRM, automatic capture, GEO and sales performance. Available in French and English.

- What is an AI-native CRM (and why it replaces the classic CRM): https://kasar.app/en/blog/crm-ai-natif
- GEO — optimizing your site for AI answer engines (ChatGPT, Perplexity, Google AI Overviews): https://kasar.app/en/blog/geo-moteurs-reponse-ia
- Stop manual data entry — how AI captures your interactions automatically: https://kasar.app/en/blog/stop-saisie-manuelle-crm

## Affiliate Program

Kasar runs an affiliate program: 25% recurring commission for 12 months, a 90-day tracking cookie, monthly payouts, free to join. Commissions are tracked automatically on real Stripe subscription revenue. Open to creators, consultants, agencies and existing customers.

- Affiliate Program: https://kasar.app/en/affiliate

## Links

- Website: https://kasar.app/en
- Pricing: https://kasar.app/en/pricing
- Blog: https://kasar.app/en/blog
- Affiliate Program: https://kasar.app/en/affiliate
- Developer docs: https://docs.kasar.app/docs
- Contact: https://kasar.app/en/contact
- LinkedIn: https://www.linkedin.com/company/kasarai